Did you see the big Volkswagon commercial during the Super Bowl? You know the one–you saw the junior Darth Vader trying to use the ‘Force,’ and finally succeeding on the car, thanks to a timely assist from his father.
Well, I searched for that video to watch it again. Just makes me laugh. When I searched super bowl force, I click on the first returned video and found the message to the left. Sooo…obviously that one was not the original. I did find the original, watched it, and laughed my tail off. Then I started to think about YouTube.
Too Late To Apologize…For Infringement? Does YouTube facilitate infringement? Of course our friends at the RIAA and MPAA (‘The Industry’) will give a resounding yes, and maybe they are right. People post music videos and film clips. Teachers and parents post remixes based on popular songs. One of my favorites is the ‘Too Late to Apologize’ remake of One Republic’s Video. You see a popular song mashed to teach about the factors in the US Revolutionary War. Does this make the original Copyright owners lose money? Should we total outlaw mashups? We know folks like Lawrence Lessig and others would say no, if anything, it would drive new folks to this music.
So back to the original question, does YouTube facilitate this, or are they bringing new attention to bands, music, and movies? I would agree with the latter, and the RIAA and MPAA better get ahead of this if they do not want to go the way of the Dodo. People will do this, regardless on videos being taken down. Put in a commercial or an ad and get some revenue from it. Change your business model. The model of the 70s, 80s, and early 90s is dead for recording industries. Teachers, students, and people want to use the content in their own creative ways. They will pay for that privilege too. Not to encourage anyone to stealing, but we have seen they WILL do it free too, so find a way to receive revenue, while giving them some freedom. Or we will see more artists release under Creative Commons licenses, which may be a better thing anyway!