Now, correct me if I’m wrong, but I believe that the fanboys of Apple did not nearly get in as much of a tizzy as they usually do with an Apple announcement. So two reasons. One, they were all in line for the next iPad or iPhone or something. Or two, this textbook agreement, yes that which was supposed to redefine education, was pretty underwhelming.
Definitely the latter. What you get from Apple is the ability, or as they think, the honor, of buying dressed up textbooks for $15.00. Dressed up, as they could have some movies and music in them. You know, high tech interactivity. Oh, and a supped up MS Publisher to build your own textbooks. Yawn.
I really like the zdNet article on the ‘evil agreement’ for the iBooks (available here). When you have an expert on EULAs say:
I have never seen a EULA as mind-bogglingly greedy and evil as Apple’s EULA for its new ebook authoring program.
that will scare me a little. Even for Apple. So going back to that MS Publisher-make your own book thing…by using it, you give Apple the exclusive rights to be the ONLY one to sell anything you make for a fee. Hmm…
And then you have the cost in general. So yes, you can run iTunes on PCs, but what they really want is you to run it on a grossly overpriced iPad. Or MacBook Pro. That way they can totally corner the market. So yes, let’s go 1:1 with iPads. Spend something like a few hundred thousand dollars on the hardware. And when it’s time to buy content….well, maybe next year. Just showing once again, Apple has no touch on reality.
Hopefully Google or Amazon is working on something quickly…